The Pursuit of Freedom Sale by theUkkiyolife | Time to shop now

Freedom has so many different connotations. On the outside, it could mean many things; from right to live, elect your government to right to love and more.

But there’s also the freedom which looks inward, freedom from our own older ways of thinking, looking and feeling.

At theUkkiyolife, we urge YOU, the modern independent woman to strive for freedom from the pressure of following trends, from dressing ‘within limits’ and from letting anything influence your personal sense of ‘style’.

To support you in your journey towards this, we are excited to bring you The Pursuit of Freedom Sale, the flagship sale of theUkkiyolife for its patrons. With a store-wide discount of flat 30%, open your hearts and minds and come to reinvent your ways of self-expression and style through thoughtfully crafted pieces at theUkkiyolife.

Big Freedom Sale by theUkkiyolife - 75th Independence Day of INDIA


All our pieces are designed as per our core value of ‘nine-to-dine’ keeping in mind, the modern Indian independent woman and her challenges, desires and comfort.  We hear you when you need to shift gears from work presentation to lunch meeting to Friday wind-down, all within a day.


big freedom sale by theukkiyolife


Thus, we have deconstructed ‘dressing up’ beyond the hassles of changing into multiple attires, need to hoard-up on accessories or having to dress-down dramatically for any occasion.

Each of our ensembles, from layered dresses, high-waisted wide-legged pants to the flamboyant jumpsuits and everything in between, has a distinctive style and is representative of the unique vibe of their wearers.

Whether you want to suit it up with the linen blazer or do without and make it fun with a colourful scarf, you can go from meeting-ready to fun lunch outing in a matter of minutes. That’s the idea of freedom in fashion that we at Ukkiyo strive to live up to in every creation.


big freedom sale by theukkiyolife - salebration begins

Truly reflective of the philosophy of drama being in the little details, Ukkiyo’s pieces can be best described as effortless and timeless.

The idea is to put together a look that can be elevated by minimal accessories; a pop of colour on a handbag or strappy sandals that ties things together and bring in just enough drama. The thoughtfully designed attires are a fine balance between basic and bold, and lets you express your different moods without any boundaries.


big freedom sale by theukkiyolife 30% off


So come choose from our myriad hues of pastels with a lemon here or a sunshine there popping in between for that playful self of yours. Whether your style is chic and street or relaxed and understated, or it moves from a rainy Monday to a sunny Sunday, we have got you covered.


"For every season, every mood and every challenge of yours, the Ukkiyolife salutes the woman in you who chooses to hustle, but in style."



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