About Founder

Priyanka Jain, the owner at very outstandingly beautiful label “PRIYNAKA JAIN” invests her faith in the inspirational motto “a girl should be two things: Classy and Fabulous.” She has conferred the degree of fashion from NIFT and worked with distinguished retail brands as a designer. She has over 15 years of experience in Textile, Apparel and Fashion industry. She started her exclusive designer Label: Daddy’s princess by Priyanka Jain in 2014. This exquisite clothing line epitomizes splendour and style that makes a woman stand out from the crowd with a heavenly charisma and at same time, an incisive sense of confidence. She has launched all wedding, bridesmaid and trousseau collections with accessories and footwear.
Now based on her personal shopping experience she introduced this brand “ theukkiyolife “ where she tried to fill all the voids she face in her and her loved ones wardrobe .

Her Philosophy behind “theukkiyolife”

Remember the age-old cliché, ‘the most important project you will ever work on is yourself’? And while you are at it, let us take care of making you look like it - every working day. “The most common issue that I have found with international fast fashion brands is that the designs and patterns are pretty great, but the outfits sometimes don’t fit our conventional dressing styles (see through, deep neck). And they are also expensive to use as daily-wear outfits. The modern, active and independent woman needs something that can morph three outfits into one and give her the freedom to work, play and party in the same dress she put on in the morning while being affordable. That’s the void I plan to fill in the ladies’ wardrobes. And at the same time make it so that the entire process is environment friendly in a sustainable manner. Also, dresses fitted with pockets give a lady the mobility she needs to manoeuvre freely throughout the day. That’s at least my basic motivation and goal when it comes to my line of designing.” Priyanka-founder & Lead Designer”